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| Expo
2010 |
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| Brief
Introducton |
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World
Expositions are galleries of human inspirations and thoughts. Since 1851 when
the Great Exhibition of Industries of All Nations was held in London, the World
Expositions have attained increasing prominence as grand events for economic,
scientific, technological and cultural exchanges, serving as an important
platform for displaying historical experience, exchanging innovative ideas,
demonstrating esprit de corps and looking to the future.
With
a long civilisation, China favours international exchange and loves world
peace. China owes its successful bid for the World Exposition in 2010 to the
international community's support for and confidence in its reform and
opening-up. The Exposition will be the first registered World Exposition in a
developing country, which gives expression to the expectations the world's
people place on China's future development.
Expo 2010 Shanghai China will be a great event to explore the full potential of
urban life in the 21st century and a significant period in urban evolution.
Fifty-five percent of the world population is expected to live in cities by the
year 2010. The prospect of future urban life, a subject of global interest,
concerns all nations, developed or less developed, and their people. Being the
first World Exposition on the theme of city, Exposition 2010 will attract
governments and people from across the world, focusing on the theme "Better
City, Better Life." For its 184 days, participants will display urban
civilisation to the full extent, exchange their experiences of urban
development, disseminate advanced notions on cities and explore new approaches
to human habitat, lifestyle and working conditions in the new century. They
will learn how to create an eco-friendly society and maintain the sustainable
development of human beings.
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| Theme |
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The
theme of Expo 2010 is "Better City, Better Life," representing the common wish
of the whole humankind for a better living in future urban environments. This
theme represents a central concern of the international community for future
policy making, urban strategies and sustainable development. In 1800, 2% of the
global population lived in cities. In 1950, the figure raised to 29%, in 2000,
almost half the world population moved into cities, and by 2010, as estimated
by the United Nations, the urban population will account for 55% of the total
human population.
The
quest for a better life has run through the urban history of mankind. Through
different sub-themes, Expo 2010 will create blueprints for future cities and
harmonious urban life styles, providing an extraordinary educational and
entertaining platform for visitors of all nations:
●Blending of diverse cultures in the city
●Economic prosperity in the city
●Innovations of science and technology in the city
●Remodelling of communities in the city
●Interactions between urban and rural areas
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| Expo
Emblem |
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The
emblem, depicting the image of three people-you, me, him/her holding hands
together, symbolizes the big family of mankind. Inspired by the shape of the
Chinese character"世" (meaning the world), the design conveys the organizers'
wish to host an Expo which is of global scale and which showcases the
diversified urban cultures of the world.
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| Mascot |
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Like
the mascots for huge worldwide events such as Olympics and World Cup, the
mascot of World Expo is very important for interpreting the theme and
expressing the culture. The emblems and images of past World Expos have turned
into the unique intangible legacy. The World Expo mascots have not only become
the representatives of Expo images, but also embody the culture and spirit of
hosting countries and cities.
Mascot,
as the symbol featuring the hosting country, will embody the history,
development, culture, concept and social background of the country and will
play an important role in the communication in political, economical and
cultural fields.
1. To embody the culture of the hosting country
2. To interpret the theme "Better City, Better Life"
3. To have the value of re-creation
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